In the 16 years that Beyond Video has been in business we have filmed a variety of projects. In addition to weddings we’ve filmed celebrations of life, funeral and memorial services. We’ve also enjoyed working with businesses and non profit organizations
I was interviewed by a student, Kasandra, about our business. This came at a perfect time since we’ve been thinking about the types of services we provide and what direction we want to take our business. Many of the questions Kasandra asked helped me reflect on our business and what was important to us.
We decided we want to focus more on working with businesses and non profit organizations that want to share their stories through testimonial videos and promotional videos for social media and their websites. We’ll continue filming celebrations of life events as well.
Here are some excerpts from Kasandra’s report.
“I asked what kind of video productions Annyce and her husband specialized in. She listed weddings first, but added that her and her husband’s main emphasis was really on working with small businesses and nonprofit organizations. She then listed the other productions her and her husband dealt with, which included: Celebration of Life, Anniversaries, and Retirement.”
“I then asked a question that would prove to be a ‘tough one’. “How many videos did Beyond Video make per month?” After a pause, Annyce explained that process of video production could take up to several months from beginning to end—not to mention the amount of time it would take to meet with the client and discuss all that would be included in the video. Though Annyce explained how there can be a flux in production at times, she did manage to give me an estimated average of two videos a month! I was impressed.”
“I then asked my final question, how did Annyce measure the success of a video? (Annyce really enjoyed answering this one). She first explained that it all depended on the type of project/video that was being produced. If it was a wedding video, it was easy to decide if it was good or not. The key, she explained, was whether the video “Hits you emotionally; if it makes you cry, laugh, makes you question, or makes you want to view more of it.” That was one way she put it. The second dealt more with the client and what they wanted from the video. She explained that she not only studied the video and how it made her react emotionally, but she also explained that she kept the client in mind; what they expect for the final product. And for her and her husband to go beyond that; to go beyond their expectations.”
As our business moves forward we want to devote more of our time to promoting businesses, creating educational and training videos and in capturing celebrations of life be it an anniversary, birthday, reunion, funeral, or a memorial celebration.